Android Courses

21 March

POSITION: Marketing Executive

LOCATION: The Park Academy Childcare Head Office, Cabinteely

REPORTING TO: General Manager

Requirements of the role:

To work closely with Creche Managers to understanding any or marketing opportunity that arises within their crèche
To ensure that all promotions are in keeping with The Park Academy Childcare image and reflect the highest level of professionalism in content and presentation
To build relationships in various local communities to maximise marketing opportunity
To generate positive publicity that supports the Company’s key marketing objectives.
To liaise with our PR agency, graphic designers and web support team in relation to our own requirements of them
To be prepared and to speak and write knowledgeably on all Creche facilities and service provided
To assure proper use of corporate identity on printed, promotional and display materials.
To act as an advisor to the management team by keeping track of public attitudes and ensure the team is aware of the possible consequences of prospective decisions.
To develop and execute an annual strategic Marketing plan with Managing Director and Senior Management
To work with the Finance Team to prepare, obtain approval and control the Marketing Expenditure budget

Social Media

Maintain a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram in line with The Park Academy branding and ethos.
Create content to maximise search engine optimisation (SEO)
Monitor online analytics and develop strategies accordingly

Management of the companies website
Create and complete e-newsletter and dispatch email marketing campaigns;
Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
Guide Graphic Designers in creating online and print communications
Assist other departments with social media campaigns eg Recruitments/Sales etc
Develop and integrate content marketing strategies
Keep up to date with current digital trends
Negotiate with media suppliers to achieve the best price for clients

Standards

To establish and maintain effective and efficient office procedures in handling general correspondence, filing and records
To communicate in a professional and respectful manner with work colleagues and customers at all times
To always present a professional image and manner when representing The Park Academy Childcare; to maintain an exceptionally neat and groomed appearance at all times
To maintain own working area, and materials clean, tidy and in good shape
To attend meetings with Management team when required and generate all reports required for these meetings
To ensure the relevant personnel are kept informed of relevant market changes
To attend special functions, events, trade shows, awards and internal promotions as required

Experience & Qualifications:

Previous experience within the service industry essential
Formal training in marketing, PR and direct mail, a university degree or equivalent experience in public relations or journalism
Previous experience within the childcare industry or similar ideal but not essential

Other important requirements

Please submit your CV and Cover Letter to recruitment@parkchildcare.ie.

Marketing Executive