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The special events industry has grown enormously in the past decade. According to recent research conducted by Dr. Joe Goldblatt, CSEP (Certified Special Events Professional), spending for special events worldwide is $500 billion annually. Goldblatt is the founder of International Special Events Society (ISES), the founding director of the Event Management Program at George Washington University, and co-author of The International Dictionary of Event Management. "Suffice…

Creating great customer experiences separates market leaders from the rest of the pack. Here are 12 ideas, best practices, strategies and words of advice for advancing your digital marketing efforts in the year ahead. 1. Digital transformation is ‘all or nothing’ Adobe CEO and President Shantanu Narayen addressed the pain points many organizations face today: The need to stay ahead of competitors, the struggle to achieve…

Public relations work may be glamorous, but before you can start hosting cocktail parties and socialising with journalists you will have to battle your way to an entry level position in PR. Unless you are a postgraduate PR student from Fitzwilliam Institute... Fitzwilliam Institute’s Postgraduate Diploma in Public Relations with Arranged Work Experience is one of Ireland’s longest running PR courses. Practical and career-focused, our PR…

As with all things worthwhile, pursuing a career that is meaningful and fulfilling requires a significant investment in preparation and learning. Most of us have a signifier of success that we want to reach. Once we reach the point where we feel we are finally “there,” though, how do we decide where to put our focus? How can we keep our careers on track for the…

Mark Cummins volunteered at the Dublin Bay Prawn Festival during St. Patrick's Weekend 2017. The day began in earnest with the volunteers meeting on the green where the festival was set up - this was my second ever event as a volunteer and the largest group I have volunteered with. Chiara, Daiga and Stuart were already chatting and handing out goody bags when I arrived. I…

With 2016 officially in the rear-view mirror, it’s time to start thinking about how your marketing strategy will evolve in 2017. It’s a good idea to step back for a moment, assess the success of last year’s marketing campaigns, and consider ways to evolve your digital strategy in the year to come. Overall, 2016 was a year filled with changes and advancements in the digital space.…

Thinking about becoming a fully-qualified project manager, but not sure whether you’ve found the right course for you? If you’re interested in a career in project management, there are a number of different qualifications out there which might suit you. In fact, with so many options available, choosing the right one can often be a confusing decision – especially if you’re starting from scratch. To make…

Event Management courses to skyrocket your career in record time Hello everyone, We hope you’re enjoying the sunshine today. This is just a quick note to thank you for your recent interest in our Event Managment courses and offer you a special something. This will give you a MAJOR advantage when it comes to landing your dream Events job. The live Evening Diploma in Event Management…

How to become a qualified Digital Marketing expert in 10 weeks Digital Marketing Courses in Dublin City Centre by Fitzwilliam Institute Do you dream of having a career that is fun, dynamic, and always exhilarating? Do you envision escaping the every-day boredom of an ordinary job and instead, working on digital marketing where no two days are ever the same? Do you see yourself using your…

You don’t need us to tell you that when it comes to tech, staying ahead of the curve is a pretty good idea. In such an innovative and fast-paced industry, new technologies are emerging every week, every day… basically all the time! Sometimes there’s no way to predict what’s right around the corner; all we can do is look at current trends and speculate where they…